We are all witnessing a noticeable shift in how people approach life now, aren’t we? The focus has moved from “doing everything” to “doing what feels right.” Self-care isn’t a luxury anymore; it’s a routine. We pause more. We check in with ourselves.
Odhanon’s campaign Soft Girl Era is inspired by this cultural change. It draws from the same place our audience is drawing from: small rituals, comfort-first choices, and a lifestyle that doesn’t need to prove anything. There’s also inspiration drawn from cultures that naturally embrace everyday calm, Japanese lifestyle philosophies, where beauty isn’t in the highlight moment, but in the routine.
Soft Girl Era is the sequel to Pretty Women Era that focused more on nostalgia and feminine grace. Where PWE took us back in time, SGE is about being present, living in the moment. From Matcha trends to Pinterest looks to Self Care routines, everything inspired this launch.
Odhanon focused on playful, relaxed and comfortable silhouettes, simultaneously embracing the trend of chic dresses in its beautiful hand block prints. We wanted them to be the kind of outfits you would reach for all the time because they feel so homely and uplifting. In this collection, you will witness a lot of co-ord sets, relaxed cotton dresses, and peplum tops that are versatile and chic to be worn on any occasion, without compromising on your style.
We’ve had fun naming the outfits for Soft Girl Era; all the pieces are named after beverages. Not because they needed a deeper meaning, but because drinks have become a happy part of people’s lifestyle language, matcha runs, coffee shots, chai breaks, smoothie pics, all of it ends up on social media as part of the moment.
You’ll find beautiful new styles in our skirt and top sets section to pick when you are going on a brunch date, or find something comfy from our dresses section when you have a casual outing with family or friends, or get our most chic tops to pair with your denims or pants for a powerful work day. Additionally, we have launched some of our bestsellers in new prints (which our Instagram fam voted on). Our most loved peplum top and tube corsets are now available in new hand block prints.
Pretty Women Era, which we recently launched, speaks more about expression, the beauty you share outward. But the Soft Girl Era is more inclined towards creating space for your lifestyle, your rhythm, and how you feel within yourself.
This is why we call them Era Collections; they are not seasonal drops, but chapters. Each one captures a different mood and moment in how women experience themselves. And while this era is a gentle reminder to reflect within and live fullest, the next one hints at knowing your soft power, just around the corner ;)
