Founded in 2023, Odhanon was born from a shared instinct — to reimagine Indian craftsmanship for the modern woman.
What began as an exploration into hand block printed scrunchies soon revealed something larger: a gap between traditional Indian prints and contemporary western silhouettes. While hand block printing was often confined to ethnic wear, we saw its potential elsewhere — in structured dresses, sharp co-ords, chic everyday pieces.
With a background in Fashion Design and Merchandising from NIFT, Vaishali Sahu and Prithvi Ujjwal (Founders) brought together design sensibility and market insight to create something intentional — not trend-driven noise, but distinct identity.
Odhanon emerged as a contemporary label that gives Indian prints a western voice.
Our silhouettes are deliberate: both relaxed and sharply defined, because a woman’s wardrobe must hold more than one mood. Some days need ease, others demand structure.
We work primarily with 100% cotton for its breathability and comfort, and choose hand block-printed fabrics for their character. Subtle irregularities are not flaws but the mark of the human hand, ensuring no two pieces are ever exactly alike.
From pocket depth to corset firmness, from linings to seam finishes, every small choice is considered. These details quietly decide how a garment feels after hours of wear.
For she who blooms in style
We design for women across roles and routines — not defined by age, profession, or stage of life — but by individuality. Our mission is to create garments that enable self-expression without discomfort, where structure meets ease and statement meets breathability.
We are committed to thoughtful evolution. Expanding size inclusivity. Exploring new silhouettes. Refining prints. Advancing fabric development. Because growth, for us, is deliberate — not reactive.
Every piece we create aims to balance craftsmanship with modern relevance, offering clothing that feels considered, comfortable, and confidently distinct.
Our vision is to redefine how Indian prints are worn — moving them beyond occasion and tradition into everyday contemporary silhouettes. To make craftsmanship relevant, wearable, and quietly powerful.
We are committed to creating pieces that are responsibly made, thoughtfully designed, and built to last — contributing to a slower, more conscious fashion culture.
Odhanon exists for women who choose with intention — who notice fabric, value fit, and appreciate detail. Women who seek beauty without excess, expression without noise. We hope to shape a community of women who stand out not because they are loud — but because they are certain.
